Quote: “The aim of ‘Enavant SRG SSR’ is to realign the organisation, to focus even more strongly on the needs of users, to prioritise the digital future and, last but not least, to achieve the necessary cost savings.”
Checked:
It requires a customer focus, digitalisation and cost management.
This can be achieved with a bit of a push and a shove, and given the necessary time.
The SRG is surrounded by stakeholders.
SRG is complex and faces institutional obstacles.
Those undertaking restructuring are sometimes unable to work on the service offering at the same time.
But Enavant describes a ‘always and in any case’ scenario. It is certain that all these key concepts will continue to be needed after Enavant. This is the case at SRG and at all other organisations that are managed well and with ambition.
Ultimately, the public does not expect or receive management from the SRG, but content. Professional and creative content. There is plenty of unprofessional and uncreative content to be found without the SRG.
Who provides this for us? It is the SRG’s media professionals, editorial teams, presenters and producers, day in, day out – at both strategic and operational levels. To do this, these people need freedom, enjoyment, imagination and funding – and adequate leadership that manages, but does more than that.
In other words: not just managerial leadership, but also cultural leadership. Leadership that understands, is capable of and dares to embrace creativity.
At this crucial moment for SRG’s management, Suisseculture, the umbrella organisation for professional cultural practitioners, is putting forward a proposal: SRG needs a cultural directorate. This refers to dedicated individuals at all levels of the organisation who do not primarily transform, but rather cultivate.
Alongside information and education, culture forms part of the top-tier trio of the service mandate. Culture and education can also entertain, but they do not always have to. They serve existing user needs – but they open the door to new things and delve deeper into freedom and imagination. This focus is needed at all times, particularly in the technological age, and it requires dedicated staff.
The SRG not only has culture, it also creates culture.
‘Enavant’, as explained by the SRG:
The thought-provoking proposal from Suisseculture:
https://www.suisseculture.ch/?article=die_srg_braucht_eine_kultur_intendanz